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Research papers

Accountability

Market research bureau Inter/View in Amsterdam has conducted a survey assigned by Weekbladpers, a Dutch publisher of weekly and monthly sports and culture magazines. In this survey an experiment was carried out to test the hypothesis of the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Marianne Wessel, Sikke Bakker
November 1, 1995
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Citation

Wessel and Bakker (1995a, November 01). Accountability. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/accountability